Nelson · Motueka · Nelson-Tasman
Websites & custom software for Nelson businesses.
Traceability tools, booking engines and direct-to-customer e-commerce for Nelson-Tasman's seafood, horticulture and wine businesses. Hand-coded by one senior engineer — the layer between a template site and an enterprise build.
NZ-based · NZD · GST-registered · you own the code
Who it’s for
Built for the businesses that run Nelson.
Seafood, aquaculture & the blue economy
Sealord, NZ King Salmon, Talley's and Port Nelson — the largest seafood processing port in Australasia — anchor a blue economy worth roughly $332m GDP and 3,700 jobs. At that scale you need traceability, quota and harvest tracking, and cold-chain and export-portal integrations. That's custom software, not something you assemble from a theme.
Horticulture, packhouses & apple exporters
Nelson-Tasman is NZ's second-largest apple region, around 28% of the national crop. Growers like Golden Bay Fruit, Fairfield Orchards and NZ Apple Products juggle seasonal labour, cool-store and grading logistics — the kind of work that runs better on custom dashboards, harvest scheduling and API links into export and packhouse systems.
Wineries, breweries & craft beverage
Nelson is NZ's craft-beer capital — Eddyline, Hop Federation, Sprig + Fern and Founders — alongside roughly 25 boutique wineries. What these operators are missing is real DTC and subscription e-commerce on Shopify, a wine-club CRM and email automation. A manual enquiry form doesn't sell wine.
Tourism & booking-led operators
Tourism runs hot here — 58% more visitor-nights per capita than the national average across the Nelson Regional Development Agency's operators and the wider nelsontasman.nz network. Tours, activities and cellar doors still take bookings through enquiry forms when they could run a real-time engine that takes payment on the spot.
Construction, timber & the trades
Construction is a named growth driver — roughly 25,000 new homes needed over 30 years, and an engineered-timber showcase at Nelson Airport. Builders, mass-timber manufacturers and trade suppliers feeding Port Nelson get more out of job-management, quoting, client portals and a Xero-connected back office than out of a tidy tradie brochure.
Forestry, farming & primary-sector ops
Forestry and farming round out the region's big five, feeding Port Nelson's wood-processing chain and export flows. Most of the logistics and reporting still lives in desktop tools and spreadsheets — a good fit for a cloud web app, structured data capture and the integrations that bring a primary-sector back office up to date.
What we solve
The problems that cost you the most are the ones a template can’t reach.
Spreadsheets running the export line
Seafood processors and packhouses run harvest, quota, traceability and cold-chain logistics through spreadsheets and old desktop tools. A custom web app with real API integrations replaces that — as opposed to a new website sitting on top of the same manual workflow.
No real DTC e-commerce
Nelson's wineries and breweries earn well from export and the cellar door, but few have a real direct-to-consumer or subscription store. No wine-club CRM, no beer-subscription checkout, no email automation. A Shopify build closes that gap and picks up the margin sitting on the table.
Manual enquiry-form bookings
Tourism and activity operators take bookings by enquiry form and email back-and-forth rather than a real-time engine that charges on the spot. Every reply is a chance for the customer to drop off, and it eats admin hours. A booking system wired to your calendar and payments fixes both.
Near-zero AI readiness
Quoting, customer support and reporting across the region are still done by hand, and some incumbents are shipping Delphi and Windows desktop apps. There's a lot of room here for modern web, cloud and automation — the sort that pays for itself fast.
The difference
You talk to the person who writes the code.
Plenty of shops will build you a page and move on. Fewer can build the software behind it — the booking flow, the integration, the internal tool a growing Nelson business runs on.
Tally Digital is a single senior engineer. Every project is hand-coded on a modern stack, every integration is real, and the code is yours to keep. No junior hand-off, no page-builder lock-in, no “who supports this now?”.
- Custom software, not templates
- Real API & booking integrations
- Modern stack — Next.js, Sanity, Supabase, Shopify
- You own the code and the accounts
What we build
Websites that do a job — plus the software behind them.
Proof
Real software, shipped for New Zealand businesses.
Inventory platforms, member portals and custom builds for NZ clients — the same senior engineering that goes into every Nelson project.
How it works
A clear path from brief to launch.
Brief
We map the real problem and how your systems work today — not just a page count.
Architect
A plan you can read: what gets built, which integrations, what you own at the end.
Build
Hand-coded on a modern stack (Next.js, Sanity, Supabase, Shopify) — no page-builder debt.
Launch & support
Shipped, documented and handed over. You talk to the person who wrote the code.
FAQ
Questions, answered.
- Do you work with Nelson and wider Nelson-Tasman businesses?
- Yes. Tally Digital is a New Zealand software studio working with Nelson, Motueka and the wider Nelson-Tasman region, remotely and on-site as needed. The process is the same wherever you are: a clear scope, you talk directly to the engineer writing the code, and you own the software outright — seafood exporters to cellar doors.
- Can you build DTC or wine-club e-commerce for a Nelson winery or brewery?
- Yes. For the region's wineries and craft breweries I build direct-to-consumer stores on Shopify — subscription and wine-club flows, memberships, CRM and email automation, plus custom Shopify apps where the platform runs out of road. The point is recurring DTC revenue, not a product page with an enquiry form.
- Can you integrate a new build with Xero and our existing systems?
- Integrations are core to what I do. I connect websites and custom apps to Xero, payment providers, booking calendars, and packhouse, grading or export systems through their APIs, so quotes, invoices and orders sync on their own. No more re-keying data between a website and the tools your Nelson operation already runs on.
- What's the difference between a web designer and a developer here?
- Most Nelson studios focus on design and marketing, and ship WordPress brochure sites. I'm a senior engineer: I write the code behind custom web apps, dashboards, integrations and booking engines. When what you actually need is a business tool rather than a static site, that's a developer's job, and it's the work I take on.
- How do you handle cost and scope for a custom build?
- Every project starts with a clear scope and a fixed price before any code is written, so you don't get open-ended hourly surprises. You send the bottleneck, I map the smallest build that solves it, and you get a plan to sign off on. You own the code and can take it anywhere afterwards.
Tell me what your business has outgrown.
Running a Nelson or Nelson-Tasman operation that's between a template site and an Auckland enterprise quote? Tell me the one thing slowing you down — the harvest spreadsheet, the missing wine-club store, the booking inbox — and I'll send back a clear plan and a fixed price.