CBD · North Shore · Ponsonby · Auckland
Websites & custom software for Auckland businesses.
Custom web apps, Shopify builds and system integrations for Auckland's e-commerce, fintech and professional-services firms — hand-coded by one senior NZ engineer. If your site, POS, inventory and Xero don't talk to each other, that's the work we do.
NZ-based · NZD · GST-registered · you own the code
Who it’s for
Built for the businesses that run Auckland.
SaaS, fintech & funded scale-ups
Around GridAKL and Wynyard Quarter, Icehouse Ventures and Outset Ventures back companies like Tracksuit, Hnry, Sharesies, AskNicely, First AML and Centrapay. When they need integrations, internal tools, dashboards or an AI feature, that means real engineering — the kind you can't get from a theme and a plugin.
Professional & financial services
The CBD and North Shore hold Auckland's densest cluster of accounting, law, advisory and insurance practices, plus fractional-CFO outfits like Flow Partners. The work these firms hand us is client portals, workflow automation, e-sign and Xero integrations — software that keeps growing with the practice, not a one-off site.
E-commerce & D2C brands
The Ponsonby and Grey Lynn D2C brands and wider Auckland retail run on Shopify, and most hit the limits of off-the-shelf apps quickly. We build private Shopify apps and custom Cin7, Unleashed, MYOB and Xero syncs — the software a store setup or a marketing agency won't touch.
Tourism, hospitality & events
Auckland is the arrival point for most international visitors and put ~NZ$6B into tourism GDP in 2024. Hauraki Gulf and Waiheke charter operators, boutique hotel groups and multi-venue hospitality run better on commission-free direct-booking flows wired to their PMS than on an OTA and a shared inbox.
Trades, construction & home services
Across South and West Auckland, plenty of building, electrical, plumbing and landscaping firms still run on a Facebook page with no way to capture a lead. We build sites that feed straight into Tradify, NextMinute or simPRO job management and Xero, so a quote gets keyed once.
Transport, logistics & wholesale
Auckland transport, logistics and B2B wholesale operators lose time to data stuck between the website, inventory (Cin7 or Unleashed) and Xero. We build the integrations and internal dashboards that join those systems, so the numbers move on their own instead of through a spreadsheet.
What we solve
The problems that cost you the most are the ones a template can’t reach.
Systems that don't talk
Website, POS, booking engine, inventory (Cin7/Unleashed) and Xero all sit apart, so someone on your team keys the same data in twice. We build the API integrations that join them into one connected system.
Off-the-shelf Shopify hitting a wall
The generic Shopify app never quite fit your D2C brand, and there's no obvious way to get something built for you. We write private, custom Shopify apps and the Cin7, Unleashed and Xero syncs behind them.
Bookings bleeding OTA commission
Tourism and hospitality operators still push enquiries through OTAs and a shared inbox, and pay commission on every one. We build commission-free direct-booking flows and PMS integrations so more of each booking stays with you.
Repetitive work, zero automation
Professional-services firms run the same manual steps every week with nothing automated. We build internal tools, client portals and practical AI that take those steps off your team's plate.
The difference
You talk to the person who writes the code.
Plenty of shops will build you a page and move on. Fewer can build the software behind it — the booking flow, the integration, the internal tool a growing Auckland business runs on.
Tally Digital is a single senior engineer. Every project is hand-coded on a modern stack, every integration is real, and the code is yours to keep. No junior hand-off, no page-builder lock-in, no “who supports this now?”.
- Custom software, not templates
- Real API & booking integrations
- Modern stack — Next.js, Sanity, Supabase, Shopify
- You own the code and the accounts
What we build
Websites that do a job — plus the software behind them.
Proof
Real software, shipped for New Zealand businesses.
Inventory platforms, member portals and custom builds for NZ clients — the same senior engineering that goes into every Auckland project.
How it works
A clear path from brief to launch.
Brief
We map the real problem and how your systems work today — not just a page count.
Architect
A plan you can read: what gets built, which integrations, what you own at the end.
Build
Hand-coded on a modern stack (Next.js, Sanity, Supabase, Shopify) — no page-builder debt.
Launch & support
Shipped, documented and handed over. You talk to the person who wrote the code.
FAQ
Questions, answered.
- Do you work with Auckland and wider Tāmaki Makaurau businesses?
- Yes. Tally Digital is a New Zealand software studio working with Auckland businesses — CBD, North Shore, Ponsonby and across the region — remotely and on-site as needed. The process is the same wherever you are: a clear scope, direct contact with the engineer writing the code, and software you own outright at the end.
- Can you build a custom or private Shopify app for an Auckland D2C brand?
- Yes. When an off-the-shelf Shopify app no longer fits, we build a private app around your workflow, plus the Cin7, Unleashed, MYOB and Xero integrations behind it. You get software built for how your brand actually runs, not a generic store setup or a theme tweak.
- Can you connect my Shopify store or website to Xero automatically?
- Yes — API and system integration is most of what we do. We connect websites, Shopify stores, POS, inventory tools like Cin7 and Unleashed, and Xero so orders, stock and invoices sync on their own. Your staff stop re-keying the same data across systems that don't talk.
- Are you a designer or a developer?
- A developer first. The work is software — custom web apps, integrations, private Shopify apps and AI features, hand-coded by one senior engineer. The site will look sharp, but the value is the logic and engineering underneath it.
- How do you approach cost for a custom software project?
- Every project starts with a clear scope and a fixed price agreed before work begins, so there's no open-ended hourly bill. We spell out what gets built, what it connects to, and what you own, so you know the outcome and the number up front. You deal with the engineer directly the whole way through.
Tell me what your business has outgrown.
Send us the one thing slowing your Auckland business down — the systems that won't talk, the Shopify app that no longer fits, the weekly workflow nobody has time for. You'll get back a clear plan and a fixed price from the engineer who'll build it.