CBD · North Shore · Ponsonby · Auckland
Websites & custom software for Auckland businesses.
Custom web apps, Shopify builds and system integrations for Auckland's e-commerce, fintech and professional-services firms — hand-coded by one senior NZ engineer. If your site, POS, inventory and Xero don't talk to each other, that's the work we do.
Or run a free audit of your current site+64 21 254 9633
NZ-based · NZD · GST-registered · you own the code
In depth
Web development in Auckland, built on the software layer everyone else skips
An Auckland web developer’s real job, in NZ’s most crowded web market, isn’t another template — it’s the software underneath: the integrations that keep Shopify, Cin7, Unleashed and Xero in sync, private Shopify apps, client portals, and practical AI where it earns its place. Tally Digital builds exactly that for Auckland’s e-commerce, fintech and professional-services firms — hand-coded by a senior engineer, and yours to own.
What an Auckland web developer actually builds
Concrete deliverables, not a redesign. API integrations that join a website, POS, inventory (Cin7 or Unleashed) and Xero, so orders, stock and invoices sync without anyone re-keying them. Private Shopify apps for Ponsonby and Grey Lynn D2C brands that have outgrown off-the-shelf plugins. Client portals, e-sign and workflow automation for CBD and North Shore accounting, law and advisory firms. Internal dashboards that pull numbers out of spreadsheets. Practical AI where it earns its place. The value sits in the logic underneath, not the theme on top.
When off-the-shelf Shopify hits a wall
Auckland’s Ponsonby and Grey Lynn D2C brands run on Shopify, and most reach the limits of off-the-shelf apps quickly — the generic app never quite fit, and there’s no obvious path to something built for them. That’s the software a store setup or a marketing agency won’t touch. We write private Shopify apps around your actual workflow, plus the Cin7, Unleashed, MYOB and Xero syncs behind them, so stock and orders move on their own instead of a staffer keying the same line into two systems that don’t talk.
Fintech and funded scale-ups need real engineering
Around GridAKL and Wynyard Quarter, Icehouse Ventures and Outset Ventures back companies like Tracksuit, Hnry, Sharesies, AskNicely, First AML and Centrapay. When a funded scale-up needs an integration, an internal tool, a dashboard or a genuine AI feature, that’s engineering a theme and a plugin can’t reach. The same is true for the CBD and North Shore’s dense cluster of accounting, law and advisory firms: client portals, Xero integrations and workflow automation that keep growing with the practice, rather than a one-off site they replace in two years.
Custom-built vs a template — when each makes sense
A brochure site — a few pages, some photos, a contact form — a template handles fine, and paying for custom there is a waste. The line is logic. The moment real behaviour is involved — a booking engine wired to a PMS, a Shopify store synced to Cin7 and Xero, a client portal, anything with rules and data moving between systems — a page-builder stalls, and you’re left maintaining the workaround. Most Auckland jobs are a mix: a clean marketing front, with custom software doing the actual work behind it, on a modern stack you own outright.
Who you actually work with
Not an account manager and an offshore team — Isaac Vicliph, a senior software engineer with a decade shipping software in financial services, writing the code himself. Clear scope and a fixed price before anything starts, direct contact the whole way through, and full ownership of the code at the end. NZ-based, NZD, GST-registered.
Timelines and what it costs
Every project starts with a written scope and a fixed price agreed before work begins — no open-ended hourly bill, no surprise at the end. A tight marketing site is usually a matter of weeks. A private Shopify app, a set of Cin7, Unleashed or Xero integrations, or a client portal takes longer, because there’s real logic to build and test. Either way you’ll know what gets built, what it connects to, what you own, and the number, before anything starts.
Reviewed July 2026 · written by Isaac Vicliph, Tally Digital
Who it’s for
Built for the businesses that run Auckland.
SaaS, fintech & funded scale-ups
Around GridAKL and Wynyard Quarter, Icehouse Ventures and Outset Ventures back companies like Tracksuit, Hnry, Sharesies, AskNicely, First AML and Centrapay. When they need integrations, internal tools, dashboards or an AI feature, that means real engineering — the kind you can't get from a theme and a plugin.
Professional & financial services
The CBD and North Shore hold Auckland's densest cluster of accounting, law, advisory and insurance practices, plus fractional-CFO outfits like Flow Partners. The work these firms hand us is client portals, workflow automation, e-sign and Xero integrations — software that keeps growing with the practice, not a one-off site.
E-commerce & D2C brands
The Ponsonby and Grey Lynn D2C brands and wider Auckland retail run on Shopify, and most hit the limits of off-the-shelf apps quickly. We build private Shopify apps and custom Cin7, Unleashed, MYOB and Xero syncs — the software a store setup or a marketing agency won't touch.
Tourism, hospitality & events
Auckland is the arrival point for most international visitors and put ~NZ$6B into tourism GDP in 2024. Hauraki Gulf and Waiheke charter operators, boutique hotel groups and multi-venue hospitality run better on commission-free direct-booking flows wired to their PMS than on an OTA and a shared inbox.
Trades, construction & home services
Across South and West Auckland, plenty of building, electrical, plumbing and landscaping firms still run on a Facebook page with no way to capture a lead. We build sites that feed straight into Tradify, NextMinute or simPRO job management and Xero, so a quote gets keyed once.
Transport, logistics & wholesale
Auckland transport, logistics and B2B wholesale operators lose time to data stuck between the website, inventory (Cin7 or Unleashed) and Xero. We build the integrations and internal dashboards that join those systems, so the numbers move on their own instead of through a spreadsheet.
What we solve
The problems that cost you the most are the ones a template can’t reach.
Systems that don't talk
Website, POS, booking engine, inventory (Cin7/Unleashed) and Xero all sit apart, so someone on your team keys the same data in twice. We build the API integrations that join them into one connected system.
Off-the-shelf Shopify hitting a wall
The generic Shopify app never quite fit your D2C brand, and there's no obvious way to get something built for you. We write private, custom Shopify apps and the Cin7, Unleashed and Xero syncs behind them.
Bookings bleeding OTA commission
Tourism and hospitality operators still push enquiries through OTAs and a shared inbox, and pay commission on every one. We build commission-free direct-booking flows and PMS integrations so more of each booking stays with you.
Repetitive work, zero automation
Professional-services firms run the same manual steps every week with nothing automated. We build internal tools, client portals and practical AI that take those steps off your team's plate.
The difference
You talk to the person who writes the code.
Plenty of shops will build you a page and move on. Fewer can build the software behind it — the booking flow, the integration, the internal tool a growing Auckland business runs on.
Tally Digital is Isaac Vicliph — a senior software engineer with a decade shipping software in financial services. Every project is hand-coded on a modern stack, every integration is real, and the code is yours to keep. No junior hand-off, no page-builder lock-in, no “who supports this now?”.
- Custom software, not templates
- Real API & booking integrations
- Modern stack — Next.js, Sanity, Supabase, Shopify
- You own the code and the accounts
What we build
Websites that do a job — plus the software behind them.
Proof
Real software, shipped for New Zealand businesses.
Inventory platforms, member portals and custom builds for NZ clients — the same senior engineering that goes into every Auckland project.
How it works
A clear path from brief to launch.
Brief
We map the real problem and how your systems work today — not just a page count.
Architect
A plan you can read: what gets built, which integrations, what you own at the end.
Build
Hand-coded on a modern stack (Next.js, Sanity, Supabase, Shopify) — no page-builder debt.
Launch & support
Shipped, documented and handed over. You talk to the person who wrote the code.
FAQ
Questions, answered.
- Do you work with Auckland and wider Tāmaki Makaurau businesses?
- Yes. Tally Digital is a New Zealand software studio working with Auckland businesses — CBD, North Shore, Ponsonby and across the region — remotely and on-site as needed. The process is the same wherever you are: a clear scope, direct contact with the engineer writing the code, and software you own outright at the end.
- Can you build a custom or private Shopify app for an Auckland D2C brand?
- Yes. When an off-the-shelf Shopify app no longer fits, we build a private app around your workflow, plus the Cin7, Unleashed, MYOB and Xero integrations behind it. You get software built for how your brand actually runs, not a generic store setup or a theme tweak.
- Can you connect my Shopify store or website to Xero automatically?
- Yes — API and system integration is most of what we do. We connect websites, Shopify stores, POS, inventory tools like Cin7 and Unleashed, and Xero so orders, stock and invoices sync on their own. Your staff stop re-keying the same data across systems that don't talk.
- Are you a designer or a developer?
- A developer first. The work is software — custom web apps, integrations, private Shopify apps and AI features, hand-coded by one senior engineer. The site will look sharp, but the value is the logic and engineering underneath it.
- What's the difference between a web developer and a web designer?
- A web designer handles how a site looks — layout, colour, type and the overall feel. A web developer builds how it works — the code, logic, integrations and data underneath. A designer can make a page look right; only a developer can make your Shopify store sync to Cin7 and Xero, or wire a client portal into your workflow. For most Auckland businesses the value isn't the look, it's software that behaves correctly under real use — so the developer leads and design serves it.
- Can you build a commission-free direct-booking system for an Auckland tourism or hospitality operator?
- Yes. Hauraki Gulf and Waiheke charter operators, boutique hotel groups and multi-venue hospitality lose a cut of every booking to OTAs and run enquiries through a shared inbox. We build commission-free direct-booking flows wired to your PMS, so availability, payment and confirmation happen on your own site and more of each booking stays with you. It's the software behind the booking, not just a form — built for how Auckland tourism actually runs, and yours to own.
- How do you approach cost for a custom software project?
- Every project starts with a clear scope and a fixed price agreed before work begins, so there's no open-ended hourly bill. We spell out what gets built, what it connects to, and what you own, so you know the outcome and the number up front. You deal with the engineer directly the whole way through.
Explore
What we build for Auckland businesses
Tell me what your business has outgrown.
Send us the one thing slowing your Auckland business down — the systems that won't talk, the Shopify app that no longer fits, the weekly workflow nobody has time for. You'll get back a clear plan and a fixed price from the engineer who'll build it.