Palmerston North · Feilding · Manawatū
Websites & custom software for Palmerston North businesses.
Custom web apps, IoT dashboards and freight integrations for the Manawatū's agritech, logistics and research firms — the ones whose sensors, CRM and Xero don't talk to each other yet. Hand-coded by one senior engineer.
NZ-based · NZD · GST-registered · you own the code
Who it’s for
Built for the businesses that run Palmerston North.
Agritech & agrifood R&D
Palmerston North's agrifood cluster — FoodHQ, AgResearch, Plant & Food Research, the Riddet Institute and Sprout Agritech's cohort — keeps producing spinouts, like farm-monitoring build Levno. They need IoT dashboards, data pipelines, farmer-facing apps and lab and sensor API integrations, which is real software rather than a website.
Distribution, logistics & freight
The Te Utanganui freight hub packs 80-plus businesses where road, rail and air meet, with warehousing investment up 164.8%. That runs on operational software: WMS/TMS and EDI integrations, tracking, and driver and customer portals — the day-to-day tools that move freight, not a site that just describes the company.
Professional services, insurance & finance
This sector runs deep here, anchored by FMG's head office and Property Brokers. Accounting, law, property and insurance firms around The Square and Broadway want client portals, quoting and workflow tools, CRM and Xero integrations, and document automation that reads and files the paperwork for them.
Health, aged-care & community providers
Health and aged care are named regional growth sectors. Private clinics, allied-health practices, retirement operators and MidCentral health NGOs need booking and patient-flow tools, secure forms and integrations to replace dated systems — careful, compliance-grade work that a website builder isn't set up for.
Retail, hospitality & visitor operators
Downtown Palmerston North and Broadway retailers, hospitality venues and Manawatū visitor operators listed via CEDA mostly run dated template sites. Proper Shopify commerce, booking integrations and inventory-to-Xero automation turn those into online stores that actually sell and that the owner controls.
Education, defence & public-sector-adjacent
Massey University, UCOL and the defence bases at Linton and Ohakea anchor a research-and-government economy. The suppliers, associations and council-adjacent bodies around them need member portals, registration systems, internal tooling and accessible websites that hold up to public-sector standards.
What we solve
The problems that cost you the most are the ones a template can’t reach.
Systems that don't talk
Agritech, logistics and professional-services firms run siloed stacks — sensors, WMS, PMS, CRM and Xero — with nothing connecting them, so staff copy data between systems by hand. The payoff is in wiring those tools together, and it rarely gets built locally.
Outgrown spreadsheets and plugins
Plenty of Manawatū operators have pushed spreadsheets and WordPress plugins past their limit but still can't get custom software built. Website shops can't do it, and the few genuine dev firms are booked out. That leaves a lot of businesses stuck in the middle.
No AI-readiness
The agrifood and research base here is ideal for data and AI work, yet almost no one locally offers it — no intake assistants, no clean structured data, no pages an AI can actually answer from, no automated workflows.
Thin local SEO and dated sites
Across retail, hospitality and professional services, sites are old and don't convert, with thin structured data and weak Google Business profiles. So the business stays invisible in local search and to AI answer engines alike.
The difference
You talk to the person who writes the code.
Plenty of shops will build you a page and move on. Fewer can build the software behind it — the booking flow, the integration, the internal tool a growing Palmerston North business runs on.
Tally Digital is a single senior engineer. Every project is hand-coded on a modern stack, every integration is real, and the code is yours to keep. No junior hand-off, no page-builder lock-in, no “who supports this now?”.
- Custom software, not templates
- Real API & booking integrations
- Modern stack — Next.js, Sanity, Supabase, Shopify
- You own the code and the accounts
What we build
Websites that do a job — plus the software behind them.
Proof
Real software, shipped for New Zealand businesses.
Inventory platforms, member portals and custom builds for NZ clients — the same senior engineering that goes into every Palmerston North project.
How it works
A clear path from brief to launch.
Brief
We map the real problem and how your systems work today — not just a page count.
Architect
A plan you can read: what gets built, which integrations, what you own at the end.
Build
Hand-coded on a modern stack (Next.js, Sanity, Supabase, Shopify) — no page-builder debt.
Launch & support
Shipped, documented and handed over. You talk to the person who wrote the code.
FAQ
Questions, answered.
- Do you work with Palmerston North and wider Manawatū businesses?
- Yes. Tally Digital is a New Zealand software studio and works with Palmerston North, Feilding and wider Manawatū businesses, remotely and on-site as needed. Same process wherever you are: a clear scope, you talk directly to the engineer writing the code, and you own the software outright at the end.
- Can you build custom software for an agritech or logistics operation?
- Yes — it's the core of what I do. For agritech that means IoT and monitoring dashboards, data pipelines, farmer-facing apps and lab or sensor API integrations. For freight and warehousing it means WMS/TMS and EDI integrations, tracking, and customer or driver portals — proper custom web apps, not a template with plugins bolted on.
- Can you integrate my website with Xero, my CRM or other systems?
- Yes. For most Manawatū firms the biggest win is the connection nobody has built yet — linking your website, booking or WMS, CRM and Xero so data flows on its own instead of being typed in twice. I build tested API integrations between the systems you already run, so they work as one.
- Are you a web designer or a software developer?
- A software developer first. Design agencies deliver sites that mostly describe the business; I write custom web apps, dashboards, portals, integrations and AI features — the working software under a good-looking site. If your Palmerston North business needs real logic and data handling rather than a template, that's the work I do.
- How much does a custom web app or website cost?
- It depends on scope — an integration project, a grower or logistics portal and a business-aware site are quite different builds. Instead of a template price, I scope your actual problem, give you a clear plan and a fixed price up front, then build it. You deal directly with the engineer throughout and own all the code.
Tell me what your business has outgrown.
Tell me the bottleneck in your Palmerston North or Manawatū business — the integration nobody has built, the spreadsheet you've pushed too far, the system that won't talk to Xero. You'll get a clear plan and a fixed price back.