Rotorua · Bay of Plenty · Te Arawa
Websites & custom software for Rotorua businesses.
Direct-booking systems that keep your margin from the OTAs, job tools for forestry crews, and connected back-office systems for clinics. Hand-coded by one senior engineer for the businesses that run Rotorua.
NZ-based · NZD · GST-registered · you own the code
Who it’s for
Built for the businesses that run Rotorua.
Forestry & wood processing
Rotorua's biggest cluster — Red Stag Timber's Waipā Mill, Kaingaroa Timberlands and the new ~$40M processing plant, plus the contractors and transport firms around them — still runs on spreadsheets and manual handoffs. That's where internal tools, log and inventory tracking, ERP and Xero/MYOB integrations, and AI for spec and document processing pay off.
Tourism, attractions & experience operators
Rotorua takes 3M+ visitors a year. Operators like Skyline Rotorua, Polynesian Spa, Te Puia, Agrodome and the Redwoods MTB scene can take bookings directly with custom booking and ticketing, e-commerce, OTA and payment integrations, CRM automation and AI concierge tools — and keep the margin the third-party channels currently skim.
Māori economy — iwi commercial & land trusts
Te Arawa entities — Te Arawa Group Holdings, Ngāti Whakaue Assets, Te Arawa Lakes Trust (now owner of Rotorua Duck Tours) and Kākano Investment — run large tourism, forestry and geothermal portfolios. They want reporting portals, beneficiary platforms and bespoke web apps, built by someone who'll still be around in five years.
Health, aged care & clinics
Health runs at 9.1% of district GDP and holds up through downturns. Rotorua's retirement villages and private medical, dental and physio clinics have real gaps to close: booking and patient portals, practice-management and payment integrations, and sites that actually meet accessibility standards.
Professional & property services
Building consents are up 40%, and Rotorua's accountants, law firms and real-estate agencies are busy but running dated stacks. Xero and MYOB integrations, client and property portals, workflow automation and structured-data-ready sites let them handle the volume without adding headcount.
Retail & Shopify commerce
The council has put CBD regeneration on its agenda, and local retailers and iwi-owned brands selling geothermal, timber and cultural products need e-commerce that works: Shopify builds, custom apps and integrations that keep inventory, payments and accounting in sync instead of a storefront nobody has touched in years.
What we solve
The problems that cost you the most are the ones a template can’t reach.
Dated template sites left to age
Plenty of Rotorua SMBs sit on WordPress or template sites built years ago and never touched since — no structured data, weak local SEO, and no way to add the custom features a forestry, tourism or health business needs now.
No real online booking or e-commerce
Tourism operators lean on OTAs and give up margin on every sale; retailers have no working storefront. Few have their own booking, ticketing or e-commerce that takes direct payments and syncs to the back office.
Zero back-office integration
Forestry and industrial firms run on spreadsheets and manual steps; clinics and professional-services firms have accounting, inventory, CRM and payment systems that don't talk to each other. No one local is connecting them or automating the re-keying in between.
Effectively zero AI adoption
Almost no one in Rotorua is using AI yet. Operators could put it behind concierge and FAQ, forestry firms behind document and spec processing — but nobody local is doing the work to connect the systems and get it running.
The difference
You talk to the person who writes the code.
Plenty of shops will build you a page and move on. Fewer can build the software behind it — the booking flow, the integration, the internal tool a growing Rotorua business runs on.
Tally Digital is a single senior engineer. Every project is hand-coded on a modern stack, every integration is real, and the code is yours to keep. No junior hand-off, no page-builder lock-in, no “who supports this now?”.
- Custom software, not templates
- Real API & booking integrations
- Modern stack — Next.js, Sanity, Supabase, Shopify
- You own the code and the accounts
What we build
Websites that do a job — plus the software behind them.
Proof
Real software, shipped for New Zealand businesses.
Inventory platforms, member portals and custom builds for NZ clients — the same senior engineering that goes into every Rotorua project.
How it works
A clear path from brief to launch.
Brief
We map the real problem and how your systems work today — not just a page count.
Architect
A plan you can read: what gets built, which integrations, what you own at the end.
Build
Hand-coded on a modern stack (Next.js, Sanity, Supabase, Shopify) — no page-builder debt.
Launch & support
Shipped, documented and handed over. You talk to the person who wrote the code.
FAQ
Questions, answered.
- Do you work with Rotorua and wider Bay of Plenty businesses?
- Yes. Tally Digital is a New Zealand software studio and works with Rotorua and Bay of Plenty businesses remotely and on-site as needed. It's the same either way: a clear scope, you deal directly with the engineer writing the code, and you own the software outright — no account managers in between.
- Can you build a booking system for my Rotorua tourism business?
- Yes — this is core work. I build custom booking and ticketing with direct payment, channel and OTA integrations, CRM and email automation, and AI concierge or FAQ tools. The point is to take bookings directly, keep the margin OTAs skim, and wire it into the systems you already run.
- Can you connect my website to Xero or MYOB?
- Yes. Accounting, ERP, inventory, CRM and payment integrations are a big part of what I do — especially for Rotorua's forestry, health and professional-services firms. Rather than re-keying between systems by hand, I build the API integrations that keep your website, back office and accounting in sync.
- What's the difference between a web designer and a web developer?
- A designer makes a site look good; a developer makes software work. Rotorua has plenty of shops for a brochure site. I'm an engineer, so I build the functional side — custom web apps, system integrations, booking engines and AI features that actually run in production.
- Do I need a custom app or off-the-shelf software?
- Often off-the-shelf is the right call, and I'll say so when it is. Custom is worth it when your workflow is specific enough that SaaS forces awkward compromises or endless per-seat fees, or when you need systems joined up in a way no product handles. We work that out before any code is written.
Tell me what your business has outgrown.
Tell me what's slowing your Rotorua or Bay of Plenty business down — the OTA margin leak, the spreadsheet workflow, the systems that won't talk. I'll come back with a clear plan and a fixed price, from the person who'll build it.