Napier · Hastings · Hawke's Bay
Websites & custom software for Hawke's Bay producers and wineries.
Cellar-door e-commerce, packhouse dashboards and system integrations for the growers, wineries and processors that drive Hawke's Bay. Hand-coded by one senior engineer — software you own, built to do the job.
Or run a free audit of your current site+64 21 254 9633
NZ-based · NZD · GST-registered · you own the code
In depth
Web development in Hawke's Bay, built for a food, wine and horticulture-export economy
A Hawke's Bay web developer's real job isn't a smarter-looking brochure site — it's the software underneath: grower portals and traceability dashboards for packers, cellar-door e-commerce and wine clubs for the estates, and the integrations that pull packhouse, booking, POS and Xero out of their separate silos. Tally Digital builds exactly that for the Bay's growers, wineries, food producers and trades — hand-coded by a senior engineer, and yours to own.
What a Hawke's Bay web developer actually builds
For Hawke's Bay the concrete deliverables are grower portals and traceability dashboards that read from your own packhouse numbers instead of a stack of spreadsheets; cellar-door e-commerce, wine clubs and DTC-shipping rules on Shopify with a headless CMS your team owns; subscription and gift-hamper flows for food and drink producers; and quoting and job portals for trades wired to Tradify, NextMinute and Xero. The common thread is real logic coded around how a grower, winery or packer already works — the part a page-builder stalls on — built once and owned by you.
Growers automating the packhouse but tracking it in spreadsheets
This is the biggest gap in the Bay. Operations like Mr Apple (Scales), T&G Global's automated Whakatū packhouse, Bostock New Zealand and Rockit Apple run serious physical automation, then track the numbers behind it in spreadsheets and disconnected SaaS. A grower portal and traceability dashboard that read straight from your own yield, quality and logistics data turn that into something you can act on. Once the data lives in one place, AI for yield, quality and harvest-timing prediction stops being a slide in a pitch and starts earning its keep.
Wineries that sell direct, not through a distributor
Hawke's Bay is New Zealand's second-largest wine region, and estates like Mission Estate, Craggy Range, Trinity Hill on the Gimblett Gravels, Church Road and Te Mata Estate make real margin selling direct. That takes more than a good-looking page: cellar-door e-commerce, a wine club with recurring billing, DTC-shipping rules that handle NZ freight, and cellar-door booking. Built on Shopify with a headless CMS you own, it gives you a premium, on-brand store — without renting your main sales channel from someone else's platform.
Custom-built vs a template — when each makes sense
Be honest about which you need. A five-page site that tells people who you are and where the cellar door is? A template on Squarespace or Shopify is fine, and paying for custom to render text is a waste. The line gets crossed the moment there's real logic — a grower portal, a wine club with its own billing rules, a traceability dashboard, an integration between your booking engine, POS and Xero. That's where a page-builder stalls. Most Bay businesses land on a mix: a clean managed front end with custom software underneath, all on a modern stack you own outright.
Who you actually work with
Not an account manager and an offshore team — Isaac Vicliph, a senior software engineer with a decade shipping software in financial services, writing the code himself. That background matters for the data, portals and integrations a producer-and-exporter economy runs on. Clear scope and a fixed price before anything starts, direct contact the whole way through, and full ownership of the code at the end. NZ-based, priced in NZD, GST-registered.
Timelines and what it costs
Every job starts with a fixed price, once we scope the actual problem — no hourly meter, no surprise invoices. A tight, well-built marketing or cellar-door site is usually a matter of weeks; a grower portal, a traceability dashboard or an integration wiring your packhouse, booking, POS and Xero together takes longer, because there's real logic and real data to get right. Either way you see the number and the scope before any work starts, and you own everything that's delivered. NZD, GST included.
Reviewed July 2026 · written by Isaac Vicliph, Tally Digital
Who it’s for
Built for the businesses that run Hawke's Bay.
Horticulture, apple export & agritech
The big names here — Mr Apple (Scales), T&G Global's automated Whakatū packhouse, Bostock New Zealand and Rockit Apple — run serious physical automation, but the data behind it often lives in spreadsheets and disconnected SaaS. Mid-size growers, packers and post-harvest firms want grower portals, traceability dashboards, logistics data and yield and quality models that read from their own numbers.
Wineries & cellar doors
NZ's #2 wine region, with estates like Mission Estate, Craggy Range, Trinity Hill on the Gimblett Gravels, Church Road and Te Mata Estate. These brands sell direct — so they need cellar-door e-commerce, wine clubs, DTC-shipping rules and booking, built on Shopify with a headless CMS they own outright.
Food & beverage producers & artisan makers
'NZ Food & Wine Country' is packed with branded producers — Arataki Honey, Silky Oak Chocolate Company, Zeelandt Brewery, Abbey cideries and local distilleries. Most sell through Wix or Squarespace and want a store they actually own: subscription boxes, gift and hamper flows, and stock and Xero integration, priced for a producer's budget.
Construction, trades & building services
Post-Cyclone Gabrielle rebuild demand sits on top of an established trade base — HB Construction, TW Group, Jay Jay Builders, Laser Plumbing & Electrical Napier. What they need is job and quoting portals wired to Tradify, NextMinute and Xero, so quotes and job status stop living on paper and in someone's inbox.
Tourism, Art Deco & wine experiences
Napier holds the world's largest concentration of Art Deco buildings, and food and wine tourism runs through the Art Deco Trust tours, Black Barn at Havelock North and the Ahuriri venues. Operators and accommodation want direct-booking flows on Rezdy, Bookeo or SiteMinder — every direct booking is 25–30% that no longer goes to the OTAs.
System integration & AI readiness
In most Hawke's Bay businesses the real value is in the plumbing nobody has built — website, booking, POS, inventory and Xero all sitting in separate silos. Tally connects them, builds the internal tools and dashboards to match, and gets your data into a shape where AI can actually do something useful with it.
What we solve
The problems that cost you the most are the ones a template can’t reach.
Wineries & producers on template stacks
Estates and food producers sell through dated Wix, Squarespace or old WordPress sites — weak cellar-door e-commerce, no wine club, subscription or DTC-shipping rules, and no ownership of the very stack they rely on to make sales.
Growers running on spreadsheets
Packers and produce-export firms run heavy physical automation, then track it in spreadsheets and disconnected SaaS — no grower portals, thin traceability and logistics dashboards, and IoT and AI for yield, quality and harvest timing left on the table.
Systems that don't talk to each other
Website, booking, POS, inventory and Xero each live on their own island, and staff move data between them by hand. The payoff is in the integrations nobody has got around to building — the code that makes those systems talk.
Bookings leaking to OTAs, trades on brochures
Tourism and accommodation operators hand 25–30% to the OTAs because there's no direct-booking option that converts, while trades run brochure sites with no quoting or job portals wired to Tradify or NextMinute — and thin local SEO and structured data on top.
The difference
You talk to the person who writes the code.
Plenty of shops will build you a page and move on. Fewer can build the software behind it — the booking flow, the integration, the internal tool a growing Hawke's Bay business runs on.
Tally Digital is Isaac Vicliph — a senior software engineer with a decade shipping software in financial services. Every project is hand-coded on a modern stack, every integration is real, and the code is yours to keep. No junior hand-off, no page-builder lock-in, no “who supports this now?”.
- Custom software, not templates
- Real API & booking integrations
- Modern stack — Next.js, Sanity, Supabase, Shopify
- You own the code and the accounts
What we build
Websites that do a job — plus the software behind them.
Proof
Real software, shipped for New Zealand businesses.
Inventory platforms, member portals and custom builds for NZ clients — the same senior engineering that goes into every Hawke's Bay project.
How it works
A clear path from brief to launch.
Brief
We map the real problem and how your systems work today — not just a page count.
Architect
A plan you can read: what gets built, which integrations, what you own at the end.
Build
Hand-coded on a modern stack (Next.js, Sanity, Supabase, Shopify) — no page-builder debt.
Launch & support
Shipped, documented and handed over. You talk to the person who wrote the code.
FAQ
Questions, answered.
- Do you work with Napier, Hastings and wider Hawke's Bay businesses?
- Yes. Tally Digital is a New Zealand software studio, working with Napier, Hastings and wider Hawke's Bay businesses remotely and on-site when it helps. The process is the same wherever you are across the twin cities: a clear scope, you talk directly to the engineer writing the code, and you own the software at the end.
- Can you build a grower portal or packhouse dashboard for a Hawke's Bay horticulture business?
- Yes — it's some of the most common work I do here. I build custom grower portals, traceability and logistics dashboards, harvest and yield tooling, and the integrations that pull your packhouse, export documentation and scattered SaaS into one place. Where it earns its keep, I add AI for yield, quality and harvest-timing prediction against your own data.
- Can you set up cellar-door e-commerce, a wine club or subscriptions for a winery?
- Yes. I build cellar-door e-commerce, wine clubs, DTC-shipping rules and cellar-door booking, usually on Shopify with a headless CMS so your team controls the whole stack. You get a branded, premium experience without being locked into someone else's platform.
- Will you connect my website to Xero, my booking engine or my POS?
- Yes — integrations are where I spend most of my time. I wire websites, booking systems, POS and inventory into Xero and into each other so data moves on its own instead of being re-keyed by hand. For trades that's quoting and job portals connected to Tradify or NextMinute; for producers, stock and order sync.
- Can you build direct booking so tourism and accommodation stop losing 25–30% to the OTAs?
- Yes. For Hawke's Bay tourism, accommodation and wine-experience operators — the kind running Art Deco Trust tours or hosting at Black Barn in Havelock North — I build direct-booking flows on Rezdy, Bookeo or SiteMinder that convert, so guests book with you instead of an online travel agent. Every direct booking is the 25–30% commission that stays in the business rather than going to the OTA, and it ships with the local SEO and structured data to help you be the result people find first.
- Can you help a Hawke's Bay producer show up in Google and AI search?
- Yes. A lot of growers, wineries and food producers here run a decent-looking site with thin local SEO and no structured data, so Google and AI answer engines can't tell what they do or where they are. I build in clean technical SEO, schema markup and fast, hand-coded pages that both search results and AI overviews can read — tied to the terms people in Napier, Hastings and the wider Bay actually search. It's the same engineering discipline as the rest of the build, pointed at getting found.
- What's the difference between a web developer and the web designers around Hawke's Bay?
- A web designer makes the site look right; the work usually stops at a brochure site on a template platform. As a developer I build the software underneath — custom web apps, dashboards, system integrations and AI features. That engineering side is what a producer and exporter economy like Hawke's Bay actually runs on.
Explore
What we build for Hawke's Bay businesses
Tell me what your business has outgrown.
Send me the one thing slowing you down — the grower portal, the winery's cellar-door store, the integration nobody's built. I'll come back with a plan and a fixed price for your Napier, Hastings or wider Hawke's Bay business.